Subscription Categories & Average Costs
How much are Europeans spending by category in 2026? Explore costs, top services, and saving tips for every major subscription type.
Streaming & Entertainment
The largest subscription category for most households.
Software & Productivity
The fastest-growing subscription category for professionals.
Fitness & Wellness
The subscription category with the highest "I meant to cancel this" rate.
Gaming
The category where subscriptions have most aggressively replaced ownership.
News & Media
Quality journalism is worth paying for — but most people subscribe to too many outlets.
Education & Learning
The category where free alternatives are strongest.
VPN & Security
The category where free options are more adequate than most realise.
Meal Kits & Food
The category with the most complex cancellation mechanics.
AI Tools
The fastest-growing subscription category of 2026.
Music Streaming
One subscription is plenty for most people.
Cloud Storage
Easy to overpay across multiple providers.
Productivity & Notes
Powerful, but easy to stack duplicates.
Design & Creative
High-value for pros, costly for hobbyists.
Password Managers
Worth paying for — but cheaper than you think.
Language Learning
Great value annually, poor value monthly.
Audiobooks
Credit vs unlimited models change the math.
Meditation & Wellness
Only worth it if the habit sticks.
Project Management
Seat-based pricing adds up fast.
Email Marketing
Costs scale with your list size.
Website Builders
Watch transaction fees on top of the base price.
Communication
Free tiers cover a lot — pay only when limits bite.
Antivirus & Security
Mind the renewal-price jump after year one.
Anime & Niche Streaming
Cheap add-ons for specific tastes.
Sports Streaming
Pause in the off-season to save big.
Meal Kits
Convenient, but watch the intro-offer trap.
Outdoor & Navigation
One-time map packs can beat subscriptions.
Developer Tools
Often tax-deductible for freelancers.
Dating Apps
Easy to forget after you stop using them.