By Category · 2026

Subscription Categories & Average Costs

How much are Europeans spending by category in 2026? Explore costs, top services, and saving tips for every major subscription type.

Streaming & Entertainment

The largest subscription category for most households.

The fastest-growing subscription category for professionals.

The subscription category with the highest "I meant to cancel this" rate.

The category where subscriptions have most aggressively replaced ownership.

Quality journalism is worth paying for — but most people subscribe to too many outlets.

The category where free alternatives are strongest.

The category where free options are more adequate than most realise.

The category with the most complex cancellation mechanics.